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Target audiences

Page history last edited by Danila Medvedev 16 years, 11 months ago

General public

"One thing I really know about talking with the general public and just "normal folks" is that no one is thinking at the level that is being thought of here. And no one is sitting around in their living rooms watching TV thinking "WOW! In 20 or 30 years I can have my brain uploaded" or something like that. It's just not in public consciousness." --Marshall Brain

 

Predisposition to transhumanism

It may be that a given person’s disposition towards immortalism reflects characteristics of her personality that are so fundamental as to be inaccessible to the direct and brief advertisement strategy... Advertisement could thus focus on targeting those already predisposed to transhumanism and inform them of the possibility that their goals may not be as unrealistic as they think. Preliminary results, for example, indicate a substantial bias of immortalist community members towards people with a background in computer science.

 

http://jetpress.org/volume14/schloendorn.html

 

Interest towards technologies - Russia

The largest groups in the audience of membrana.ru, a leading Russian future/tech news site are:

  • Students
  • IT professionals
  • scientists and educators

 

The above groups represent the most natural recruitment pool for transhumanism. One can also add

  • science fiction fans.

 

Communities identified by WTA

WTA has identified the following communities that have unique perspectives on the

Right to Human Enhancement:

  • The Physically Disabled
  • Human Rights Activists
  • Drug Law Reform Advocates
  • Women's & Repro Rights Advocates
  • Scientists & Health Workers
  • LGBTQIA (that's the homos)
  • Ecologists
  • People of Faith
  • Children's and Family Advocates
  • People with Mental and Cognitive Disabilities
  • Senior Citizens
  • Victims and Opponents of Racism
  • Citizens in Developing Countries
  • Students
  • Lawyers and Policy-makers
  • Artists, Musicians, Writers, Film-makers

 

from http://transhumanism.org/index.php/WTA/perspectives/

 

Some of that is not particularly useful for optimising transhumanism promotion and some of this mostly applies to the US, but it still can be useful. These are groups where we think we can offer some unique perspective on things, but it's not clear how useful it would be.

 

We need individuals and committees working on outreach projects to all these types of communities, and more. Such committees would:

  • write leaflets that to educate specific types of folks about transhumanism, and why the defense of human enhancement is central to their goals
  • go to conferences of those groups to speak, table literature, network
  • write for those communities' publications

 

But may be the first question is which communities you are best situated in. If you are already part of a community, and feel comfortable evangelizing it, that's the place to start.

 

Our Transvision conferences have, for instance, each had a theme which

allowed to target specific kinds of communties for outreach: TV03 = bioethicists, philosophers; TV04 = artists, musicians, "culture workers"; TV05 = futurists, dev world policy wonks; TV06 = technologists, bleeding edge adoptors.

 

The IEET similarly is targeting the "human rights" folks and specific

activist communities - disability, repro rights, drug law reform, etc.

 

See also Transhumanist communities

 

By social influence and opinion leadership

 

Other ways of prioritizing are based on analysis of social influence and opinion leadership. At the WTA April 2004 Board meeting in Oxford it defined these as target audiences:

  • Journalists, the media, opinion-makers
  • Educated, politically-aware people, policy makers, legislators and their staffs
  • Influential and well-connected people, social network hubs
  • Academics and intellectuals, especially bioethicists and health policy people
  • Technologists
  • Retirees and the disabled
  • Allied organizations
  • Potential government and corporate funders of technology research
  • Cultural and philosophic organizations
  • Futurists
  • The transhumanist-inclined wings of the movements that are generally opposed (sympathetic feminists and religious, technoGaians, etc.)
  • Students

 

Talking with high-status people

NEVER treat them as equals when talking. It should only be done as a likbez (teaching) about supertechnologies. They are incompetent and their opinions should never be treated as important. Lead them to understand your truth, do not discuss. The only exception is when you have clear options for co-operation that do not require their understanding. Never let them argue!

 

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