In addition to what we do to spread the information it is important to think about how we talk about it, in other words, about how we frame the issue. Sometimes this is as important as our tactics for spreading the message.

Things to think about:

• http://en.wikipedia.org/wiki/Framing (communication theory)

We need to present transhumanism in the positive light and framing can be useful for making positive attitude the "default". This is related to using best words to describe transhumanism itself (see Transhumanism brand).